Xül Beer Company
First, you need to pronounce it right… it’s pronounced with a Z. Zül.
It might make you think of something you heard from a classic 80’s movie or a 90’s computer game. Urban Dictionary defines it as “bad in a cool kind of way” or “cool in a baaaad kinda way.” To us, it’s all of this, and more:
Xül gives us a chance to push the limits and do our thing…
Xül is a creative outlet for our dark and mysterious side (sometimes we like to have fun too)…
Xül allows us to be nostalgic…
Xül is an opportunity to craft a meaningful conversation…
Xül is the mysterious aura that lets it be what you want it to be…